Disney Fairies

Disney Fairies is a Disney franchise built around the character of Tinker Bell, whom Disney adapted in their 1953 animated film Peter Pan and subsequently adopted as a mascot for the company. In addition to the fictional fairy character created by J. M. Barrie, the franchise introduces many new characters, and expands substantially upon the limited information the author gave about the fairies and their home of Never Land. The characters are referred to within stories as "Never Fairies". The franchise includes children's books and other merchandise, a web site, a Tinker Bell film series, featuring the character and several of the Disney fairies as supporting characters.

Contents

Setting

In Barrie's 1902 novel The Little White Bird, in which he introduced the mythos of Peter Pan and the fairies, he wrote, "When the first baby laughed for the first time, his laugh broke into a million pieces, and they all went skipping about. That was the beginning of fairies."[1] The Disney Fairies are based on a similar idea: every time a newborn baby laughs for the first time, that laugh travels out into the world, and those that make their way to Never Land turn into a Never fairy.

The fairies generally reside in the Home Tree, a towering tree located in the heart of Pixie Hollow in Never Land. Various groups of fairies work and live nearby as well. Most of the fairy characters are young and female, but older and male characters are also included. The males are sometimes referred to as "sparrow men", though the term "fairies" is used to refer to both female and male characters.

Characters

Each fairy has a specific talent that they perform and a distinct personality, intended for young girls to each relate to a fairy with a similar personality.[2]

Publications

Novels

 
Author(s) Gail Carson Levine
Illustrator David Christiana
Language English
Genre(s) Fiction, Fantasy, Children's book
Publisher Disney Publishing Worldwide
Publication date 2005
Pages 208
ISBN 978-0-7868-3491-4
OCLC Number 61457088

At the opening of the 2005 Bologna International Children's Book Fair, the Walt Disney Company revealed its plan to introduce a children’s illustrated novel for girls 6–10 years of age.[4] Disney Fairies debuted September 2005, when Disney Publishing Worldwide unveiled the novel Fairy Dust and the Quest for the Egg, written by Newbery Honor-winning author Gail Carson Levine. The book's illustrations were inspired by the tradition and craft of early twentieth century European children's book illustration.[5] It was released in 45 countries and 32 languages with a US$1 million marketing and publicity campaign. It became a New York Times bestseller and has already sold over 1 million copies worldwide [6]

The story begins in Fairy Haven/Pixie Hollow, located in the heart of Never Land. Prilla, who is a brand-new fairy, born of a baby's laugh, arrives in Never Land and discovers that she has no talent for any of the fairy avocations. Tinker Bell takes Prilla to see Mother Dove, but before the wise bird can advise Prilla, Never Land is shaken by a terrible hurricane. Mother Dove is thrown off her nest, and her precious egg, which holds all the secrets of Neverland, is shattered. Immediately, all those who live in Never Land begin to age. The island's only hope is for some brave fairies to take the egg pieces to Kyto the dragon and ask him to restore it with his fiery breath.

The book was followed in 2007 by a sequel, entitled Fairy Haven and the Quest for the Wand. Another sequel, "Fairies and the Quest for Never Land", was released in 2010.

In the Year of a Million Dreams celebration, book stores released a form submitting a fairy character. The winner is said to be put in his/her own fairy's book.

Chapter books

Random House has published a series of chapter books under the banner "Tales of Pixie Hollow".[7]

Step Into Reading books

Other books

Disney Fairies Magazine

In June 2006, Egmont Magazines launched a new monthly magazine for girls for 5–9 years old, produced by The Walt Disney Company Italia, S.p.A. and published in Italy a couple of months prior to the Egmont translations. The magazine, entitled Fairies, began with an initial print of 110,000 copies and a cover price of £1.99. The magazine's content is centered around Tinker Bell, and her fairy friends from the Pixie Hollow. Each issue features a collectable pull-out story, games, puzzles, posters and colouring pages.[8] Fairies Magazine has been launched in Italy, Malaysia, Singapore, Poland, Russia, Spain, the Nordic countries, Portugal, Germany, and Benelux.[9]

Merchandising

In addition to the Published work, The Walt Disney Company provides support for the Disney Fairies across all business units. The campaign includes The Disney Fairies Website, where visitors can explore and discover information about the Disney Fairies. The website allows users to learn about the fairies, create a fairy, visit the Pixie Hollow, and explore related merchandise.

Disney Consumer Products have also produced a line of dolls and role play assortments. The first Disney Fairies Products were a series of 10-inch dolls, which were a Disney store exclusive in January 2006.[10] Since then, Playmates Toys Inc teamed up with Disney in October 2005 to design and produce a line of toys for the Disney Fairies, which will include 3.5" small dolls, 8" fashion dolls, playsets & activity sets with DVDs and collectible story cards. Fairy Dust and the Quest for the Egg was the inspiration for the line of toys.[11] Disney Consumer Products launched a wide variety of Disney Fairies branded items, consisting of everything from apparel to stationery.[10]

Film series

A computer-animated feature film, Tinker Bell was developed by DisneyToon Studios, and released on DVD and Blu-ray by Walt Disney Studios Home Entertainment on October 28, 2008.[12] They also announced four other direct-to-DVD sequels to follow this film, also digitally animated:

Theme park attractions

In October 2008, two Pixie Hollow locations opened at Disney Parks. One opened at Disneyland near the Matterhorn in the area where Ariel's Grotto was formerly located, and the other at Walt Disney World's Magic Kingdom in Mickey's Toontown Fair.[16] Another version opened at Hong Kong Disneyland on January 21, 2011 as one of the festivities to celebrate the park's 5th anniversary. At these Pixie Hollow locations, guests have the opportunity to meet and greet Tinker Bell and other fairies from the franchise, as well as dine with them.

The Magic Kingdom location closed in February 2011 as part of the ongoing Fantasyland expansion. A larger Pixie Hollow area was included in the original plans for the expansion, but they have since been abandoned.[17] On July 28, 2011, Tinkerbell and her fairy friends returned to the Magic Kingdom in "Tinkerbell's Magical Nook", located at the Adventureland Veranda.

Online game

Pixie Hollow (Fairies Online)
Developer(s) Disney Interactive Media Group
Publisher(s) The Walt Disney Company
Distributor(s) The Walt Disney Company
Platform(s) PC/Mac
Genre(s) MMOG
Mode(s) Online
Media/distribution Shockwave

Pixie Hollow is an MMOG created by The Walt Disney Company and released September 8, 2008.[18] The basic version of the game is free to play online. The website is based partly on the Disney fairy books written by Gail Carson Levine. Players with free accounts can create up to three female fairies or male Sparrow Men avatars who each come with a small selection of furnishings to decorate a virtual room. Basic accounts can make friends with other players and have access to both 'speed' chat with pre-selected phrases and full chat where they are able to type their own messages. They can also play various "Talent Games," or fairy themed mini-games, found in the various meadows and forests of Pixie Hollow. While playing, the player can pick up leaves, seeds and flowers which are the currency for buying items in the game. Players also play games and visit places to earn badges that they can see in their "leaf journal," which also serves as a handbook and inventory. Players can purchase Disney Fairy themed toys to receive extras in game,such as a virtual butterfly or clothing, and a monthly, semi-annual or annual membership allows access to additional features, such as the ability to make or buy additional clothes and furniture for the player's avatar and buy furniture to decorate a virtual room.[19] Though the website is geared towards young girls, on April 22, 2010, the game introduced a male character named Slate; he is referred to as a "Sparrow Man" rather than a male fairy.[20]

Postage stamps

A series of ten postage stamps were issued by Japan Post in 2006. Each stamp has a face value of 80 JPY, and they were distributed in a hardcover case, including some information about the Fairies. The stamps could be ordered at some post offices in Japan, and were delivered by mail to a Japanese postal address.

References

Footnotes

  1. ^ Hollindale, Peter; Barrie, J. M. (1991). Peter Pan in Kensington Gardens, and; Peter and Wendy. Oxford [Oxfordshire]: Oxford University Press. p. 32. ISBN 978-0-19-283929-9. 
  2. ^ Petrecca, Laura (2005-08-25). "Disney hopes fairies will fly into girls' hearts". USA Today. http://www.usatoday.com/money/media/2005-08-25-disney-usat_x.htm. 
  3. ^ Tinker Bell and the Lost Treasure | On Blu-ray & DVD Oct 27 2007
  4. ^ http://www.laughingplace.com/News-ID10023300.asp
  5. ^ https://licensing.disney.com/Login/minisite.do?siteId=disney_fairies&articleId=fairy_dust_factsheet
  6. ^ https://licensing.disney.com/Login/displayContent.do?layout=pressReleaseDetail&contentId=281231&returnLayout=pressReleaseArchives&year=2005&articleSort=date
  7. ^ "Disney Fairies - Believing is just the beginning". The Walt Disney Company. http://www.randomhouse.com/kids/disney/fairies/books.html. Retrieved 2008-07-16. 
  8. ^ http://www.brandrepublic.com/bulletins/media/article/561728/egmont-unveils-disney-fairies-magazine-uk/
  9. ^ https://licensing.disney.com/Login/displayContent.do?layout=lobDetail&lobId=publishing
  10. ^ a b http://jimhillmedia.com/blogs/jim_hill/archive/2006/05/29/2616.aspx?Ajax_CallBack=true&Ajax_CallBack=true
  11. ^ https://licensing.disney.com/Login/displayContent.do?layout=pressReleaseDetail&contentId=293471&returnLayout=pressReleaseArchives&year=2005&articleSort=date
  12. ^ "The Walt Disney studios rolls out slate of 10 new animated motion pictures through 2012" (Press release). The Walt Disney Company. 2008-04-08. http://corporate.disney.go.com/news/corporate/2008/2008_0408_animation_roll_out.html. Retrieved 2008-07-16. 
  13. ^ "Tinker Bell and the Great Fairy Rescue". bcdb.com, April 13, 2010
  14. ^ "Believing is just the beginning …" (Press release). The Walt Disney Company. https://www.disneyconsumerproducts.com/Home/display.jsp?contentId=dcp_home_ourfranchises_disney_fairies_us&language=en&imageShow=0&pressRoom=US&region=0. 
  15. ^ [http://www.mouseinfo.com/content.php?r=309-DISNEY-AND-CELEBRITY-HAIR-STYLIST-KEN-PAVES-ANNOUNCE-CREATIVE-COLLABORATION-FOR-DISNEY-FAIRIES "Disney and Celebrity Hair Stylist Ken Paves Announce Creative Collaboration for Disney Fairies"] (Press release). MouseInfo.com. http://www.mouseinfo.com/content.php?r=309-DISNEY-AND-CELEBRITY-HAIR-STYLIST-KEN-PAVES-ANNOUNCE-CREATIVE-COLLABORATION-FOR-DISNEY-FAIRIES. 
  16. ^ Scott Powers (2008-09-25). "Tinker Bell and friends attraction coming to Disney World". Orlando Sentinel. http://www.orlandosentinel.com/travel/attractions/orl-disney2508sep25,0,1385740.story. Retrieved 2008-09-25. 
  17. ^ "Fantasyland". WDWMAGIC.COM. http://wdwmagic.com/Attractions/Fantasyland.htm. Retrieved 12 July 2011. 
  18. ^ Buckleitner, Warren (2008-10-22). "A Charm to Take Little Pixies Off the Web and Home to Play". New York Times. http://www.nytimes.com/2008/10/23/technology/personaltech/23click.html?ref=personaltech. Retrieved 2008-11-02. 
  19. ^ Quinton, Brian (2008-10-24). "Tinker Bell Finds an Online Home, and Some Virtual Bling". Promo Magazine. http://promomagazine.com/interactivemarketing/news/1024-tinker-bell-online-home/. Retrieved 2008-11-02. 
  20. ^ Pea, Sweet (2010-04-22). "Meet Slate!". NeverNews Blog. http://pixiehollow.go.com/nevernews.html. Retrieved 2010-04-29. 

External links